Description

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Senior Manager, Strategic Marketing is responsible for supporting primarily the Medicare Advantage and other related Medicare lines of business by developing and executing direct-to-consumer (prospect and member) marketing strategies and their corresponding tactical executions for the Regional markets he/she is responsible to oversee.

Using the National strategy as the basis, the Senior Manager, Strategic Marketing will work in close collaboration with their local market partners, the greater Medicare marketing team, and sales business partners to drive membership acquisition, retention, and revenue growth.

Responsibilities to include:

• Develop and direct the local market strategy and tactical operating plans with the Regional/local teams

• Optimize marketing plans to support increased market share

• Analyze local market results, competitive landscape and other key market and consumer insights to determine regional opportunities and message positioning

• Represent Region and Product points of view to greater Marketing team to deliver effective marketing messaging in the local markets

• Support member retention and provider relations marketing efforts

• Liaison between Marketing, external agencies and Regional sales team

• Regional marketing budget management

Required Qualifications

• 8+ years of experience in Marketing, Agencies or Consulting roles

• Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions

• Attention to detail and ability to juggle multiple priorities at the same time

Preferred Qualifications

• Heavy Direct-to-Consumer online and offline marketing experience,

• Experience adjusting to working styles/needs of others to establish strong relationships

• Outstanding relationship management and communication skills

• Strong tactical execution skills

• Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization

• B2B marketing experience

• Healthcare or Medicare experience

Education

• Bachelor's degree or equivalent work experience

Pay Range

The typical pay range for this role is:

$90,480.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 03/24/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.