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Cranbury, New Jersey, United States
1 day ago


Job Summary

The Director of Marketing is responsible for all aspects of B2B Marketing and will lead an existing team of marketing, eCommerce, and digital solution specialists. They leverage the Sonepar marketing team as needed to create and execute innovative marketing strategies to profitably increase revenue, grow market share and enhance the brand. The Director possess refined communication and leadership skills, with proven success in omnichannel marketing campaigns across the spectrum of both traditional and digital channels.  This is a great opportunity to manage change and digitize the organization!

Essential Duties & Responsibilities

  • Provide oversight of all marketing, digital and, merchandising functions
  • Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight the company’s key differentiators.
  • Utilize digital analytics to understand customer behaviors, identify business opportunities, and increase outreach.
  • Develop channel, segment, and market strategies to enable targeted marketing, increase revenue and grow the company brand.
  • Work alongside key manufacturers to develop and execute joint marketing plans that are equitable to both the company and its vendor partners.
  • Develop KPIs and reporting structure to measure and track campaign results, while looking for areas of improvement through in-depth analysis.
  • Establish the annual marketing budget, including, but not limited to, associates, major events, promotions, materials, co-op funds, and market development funds. Coordinate and administer all marketing funds and expenses at both a corporate and a local level.
  • Maximize the company's social, digital and web presence across platforms to drive customer awareness, engagement, affinity, and purchase.
  • Work cross-functionally with Purchasing, Pricing, Sales and Operations to make sure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations.
  • Direct and manage key events, programs and promotions leveraging all marketing disciplines that maximize market awareness and generate business opportunities.
  • Continue to strengthen the company’s unique and compelling image, culture, and voice to build relevance and retention among targeted B2B audiences.
  • Empower and motivate marketing and digital associates to grow the brand and achieve short and long-term marketing goals.


What you Need to Be Successful:

Education and Experience

  • Bachelor’s degree in marketing, sales or business-related field.
  • 5+ years related experience with an emphasis in strategic planning, market analysis, brand management, and budgeting.
  • Experience in B2B Marketing; marketing automation, sales enablement, CRM systems and Google Analytics.
  • Experience with top-tier marketing platforms e.g., Marketo, Pardot, HubSpot, etc.
  • A good working knowledge of HTML, CSS and CMS systems.
  • Experience partnering with cross-functional teams at local and national levels.

Company Summary 
For over 50 years, Cooper Electric has provided the New Jersey, New York, and Pennsylvania markets with expert electrical supply, service capabilities and customer solutions. Established in 1961, as a family-owned business, Cooper Electric has grown to nearly 60 supply locations and warehouse distribution centers throughout the tri-state area, and approximately 1,000 dedicated employees. Cooper provides exceptional products and services to a variety of markets.

Cooper Electric is a proud member of the Sonepar Group, the world's largest privately held electrical distributor. Sonepar entered the US in 1998 and has continued to grow due to strategic acquisitions and organic growth. Today, Sonepar USA is represented by 14 locally managed operating companies with over 700 locations nationwide.

EOE M/F/Disability/Veteran

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for

employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, State or local protected class.

Job Information

  • Job ID: 58007328
  • Location:
    Cranbury, New Jersey, United States
  • Position Title: Director of Marketing
  • Company Name: Cooper
  • Industry: Energy/Utilities/Gas/Oil/Electric
  • Job Function: Marketing Manager
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 5-7 Years
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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