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Christmas Tree Shops
Union, NJ, United States
17 days ago
Christmas Tree Shops
Union, New Jersey, United States
17 days ago

Description

The Senior Director, Marketing & Customer Acquisition is responsible for managing the relationship with our customers to increase customer loyalty and attract new customers to Christmas Tree Shops. This dynamic leader will leverage knowledge of the retail industry to bring an innovative and agile approach to react to trends in the business and align the team on the execution of all integrated marketing activities; including email and SMS campaigns, print events, social media marketing, in-store activities, PR, consumer trends, loyalty programs, promotional tracking and more.

RESPONSIBILITIES

  • Lead digital, integrated, in-store and loyalty marketing teams to deliver on marketing goals, including sales, traffic, impressions, and database acquisition.
  • Drive team to perform by thinking differently, being innovative, responsive, and creative in approach to each marketing pillar. 
  • Partner with Cross Functional Leaders,  VP of Creative and Director of Media & Tech Marketing to develop a Marketing Strategy and Marketing Cadence.
  • Evaluate strategy and tactics by channel to assess performance. Recognize top performances. Take partners and align the team on initiatives that require a change in direction.
  • Build vendor co-op program in collaboration with Merchandising and drive investment across channels for CTS.
  • Lead the acquisition of new customers by deploying hard hitting, on-trend marketing tactics.
  • Drive team to surpass traffic goals by acquiring new audience and excite existing customer base, including lookalike demographics.
  • Partner with Director of Media and Tech Marketing to develop comprehensive loyalty program that drives shopper frequency, basket size and database acquisition.
  • Identify seasonal trends and ensure appropriate merchandise and categories are represented in ideal time periods across channels.
  • Manage marketing budget through a thorough analysis of all marketing efforts and collaborate with Marketing leadership and Finance on performance to plan.
  • Manage external vendors, including paper manufacturers, printers, agencies, influencers, and more.
  • Engage PR agency and develop long-term press communication and outreach strategy.
  • Enhance CTS digital and in-store marketing approach to be best-in-class by delivering consistent innovation into these pillars of marketing.
  • Mentor, manage and motivate marketing team members to deliver on marketing goals.

QUALIFICATIONS AND REQUIREMENTS

  • Bachelor’s degree with Marketing focus
  • Minimum of 5 years Retail Marketing experience
  • 5+ years direct management experience preferred

PHYSICAL REQUIREMENTS

  • The position will be a balance of work-from-home and corporate office with periodic travel to stores and photography and video shoots.

ABOUT CTS

CTS is a value brick and mortar home goods retailer with a specialty in seasonal products. The Christmas Tree Shops experience revolves around a trend-right, always-changing mix of merchandise that makes each customer visit a shopping adventure of anticipation and delight. The 50-year-old company has roots in the Northeast with the first store located on Cape Cod, Massachusetts, and today operates 80 stores in 20 states.



Job Information

  • Job ID: 63766710
  • Location:
    Union, New Jersey, United States
  • Position Title: Senior Director, Marketing & Customer Acquisition
  • Company Name For Job: Christmas Tree Shops
  • Industry: Retail
  • Job Function: Customer Strategy,
    Marketing Analytics,
    Marketing Communications,
    Online Marketing,
    Retail Marketing,
    Strategy
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%
  • Salary: $150,000.00 - $200,000.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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