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NWEA
New York, United States
4 days ago

Description

Field Marketing Manager

Note: This is a fully remote position; qualified candidates in the Central and East Coast Time Zones are strongly encouraged to apply!

Who You Are…

You are a Field Marketing Manager who will play a critical role in supporting the field marketing operations of the department.  You will work with marketing team members and regional sales managers to develop and execute a field marketing program supporting the direct sales channels.  You will serve as a liaison between sales and marketing, and you will draw upon marketing experience to develop customized lead generation, cross-sell and retention programs based on market needs, while managing and executing program deliverables.

Your Next Challenge…

  • Plan and execute marketing programs that are tailored to local markets while complementing national marketing strategy
  • Manage the advertising programs associated with state or regional industry associations
  • Develop strategic plans, content, and tools to address regional requirements and market dynamics. 
  • Execute effective field promotions in response to time-sensitive, high-value market opportunities.
  • Write compelling copy for personalized promotional emails to help drive prospecting and cross-selling conversations
  • Partner with Sales Operations to refine and maintain reliable event processes and sales campaign follow-up workflows
  • Regularly analyze and communicate marketing results from assigned campaigns and adjust as needed
  • Conduct quarterly reviews of regional/team marketing programs and suggest adjustments based on metrics and data
  • Partner with the public relations and content team to identify, gather and publicize local success stories and media opportunities
  • Travel and support regional trade shows and events
  • Inform content for individual state pages on NWEA.org

Your Traits for Success…

  • Excellent verbal/written communication skills required
  • Must be highly organized, detail-oriented, and have ability to meets deadlines and manage multiple projects
  • Demonstrated negotiation, conflict resolution and delegation skills are critical.
  • Proficiency with Microsoft Word, Excel, PowerPoint and Outlook required.  Marketo and Salesforce.com experience highly valued


Requirements

Your Education and Experience

  • Bachelor’s degree in Marketing, Communications, English, Journalism or related field preferredAn equivalent combinations of work experience and/or education will be considered in lieu of a degree
  • 5+ years of experience in marketing, marketing communications and/or brand management
  • Experience in public relations, digital and email marketing, web strategy, design or event management is beneficial
  • Experience in the field of education (K-12) preferred, but not required

Who We Are…

NWEA® is a research-based, not-for-profit organization that supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency—and provide timely data to help tailor instruction. For more than 40 years, NWEA has developed innovative pre-K–12 assessments, including our flagship interim assessment, MAP® Growth™; our progress monitoring and skills mastery tool, MAP® Skills™; and our reading fluency and comprehension assessment, MAP® Reading Fluency™. Educators trust our professional learning offerings to accelerate student learning and our research to support assessment validity and data interpretation. More than 11 million students in 146 countries use our solutions to support their learning and growth each year.

What We Can Offer You…

At NWEA we not only offer a competitive base salary, we offer a 15% contribution of eligible employees’ base salary to a defined contribution 403(b) retirement savings plan; career development opportunities; an awesome work culture and environment; we also offer industry leading benefits and perks that are focused on supporting our employees’ holistic wellbeing. To learn more about what we can offer more, click here.

NWEA strives to make diversity, equity, inclusion, and accessibility (DEIA) practices the center of our work. Our organization’s mission, Partnering to Help All Kids Learn, is the foundation for our DEIA commitment as we work to reflect, value, and support the educators, students, colleagues, and communities we serve. We seek to empower and engage all stakeholders in the research, services, solutions, and products we provide, our organizational culture, and the partnerships we establish with schools, districts, states, and countries.

NWEA is an equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.  For our EEO Policy Statement, please visit our website. If you’d like more information on your EEO rights under the law, please visit the EEOC website

Job Information

  • Job ID: 57919998
  • Location:
    New York, United States
    New Jersey, United States
    Connecticut, United States
    Illinois, United States
  • Position Title: Field Marketing Manager
  • Company Name: NWEA
  • Industry: Computer Software
  • Job Function: Advertising,
    Branding,
    Content Marketing,
    Direct Marketing,
    Marketing Communications,
    Online Marketing,
    Sales,
    Social Media,
    Strategy,
    Other
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 10-25%
  • Salary: $90,000.00 - $95,000.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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